Refinancing

Retail Banking  ·  7 min read

Mortgage Refinancing: The 60-Day Window Before Your Customer Becomes a Competitor's Prospect

Refinance intent signals are detectable in behavioral data 60 to 90 days before a customer acts. Most banks are not reading those signals systematically. Competitors are. The bank that identifies refinance intent earliest and responds with a credible offer before the customer has received a competing quote is in a fundamentally different position to the bank that responds after.