Member Retention

Healthcare Insurance  ·  5 min read

Member Disenrollment: The Decision to Leave Is Made Before Open Enrollment Opens

Acquiring a new health plan member costs between $500 and $1,500. A 1 percent reduction in disenrollment on a population of 200,000 members is worth $1 to $3 million in retained premium revenue. Most health plans detect disenrollment after it happens. The behavioral signals that precede it are visible 60 to 90 days before open enrollment.