AI Strategy · 5 min read
The Most Valuable AI Investment You Can Make Is Probably Not New
Enterprise AI strategy is dominated by the search for new capabilities: copilots, agents, generative interfaces, and novel applications that did not previously exist. This is the wrong place to look first. The highest-return AI investments available to most large enterprises are not new decisions. They are better versions of decisions already being made millions of times per day inside operational systems that have been running for years. The organisations that recognise this will generate more AI value from existing infrastructure than most of their competitors will generate from net-new AI programmes.
9 Dec 2025
AI Strategy
Enterprise AI