Ai-Discovery

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Every AI Opportunity Is a Broken Decision

Strategy  ·  5 min read

Every AI Opportunity Is a Broken Decision

Finding AI opportunities is treated as a technical exercise. It is not. AI creates value by improving decisions that are currently suboptimal. Every AI opportunity is a broken decision underneath. Every broken decision is an AI opportunity waiting to be found. You do not need to know anything about AI to find them.

12 May 2026 ai-strategy enterprise-ai
Nobody in the Room Is Asking the Right Question

Strategy  ·  5 min read

Nobody in the Room Is Asking the Right Question

Two behaviours define the opening of most AI strategy conversations. The client wants to know what competitors are doing. The vendor asks what use cases the client is interested in. Neither addresses the actual problem. Both guarantee the wrong outcome.

12 May 2026 ai-strategy enterprise-ai
Stop Building Models. Start Mapping Decisions.

Strategy  ·  5 min read

Stop Building Models. Start Mapping Decisions.

The instinct when pursuing AI is to start with technology. What capability do we have, what data is available, what can the model do. That sequence produces technically impressive work that does not move the commercial needle. The model should follow from the decision. It almost never does.

12 May 2026 ai-strategy enterprise-ai
The Use Case Is the Wrong Unit of Analysis

Strategy  ·  6 min read

The Use Case Is the Wrong Unit of Analysis

Every enterprise AI strategy starts with a use case workshop. By the end of the day there is a wall covered in sticky notes and a sense that progress has been made. It has not. Use cases are the wrong unit of analysis, and the organisations that build AI strategy around them are optimising for the wrong thing from the start.

12 May 2026 ai-strategy enterprise-ai
Why Enterprise Design Thinking Produces the Wrong Output for AI Strategy

Strategy  ·  6 min read

Why Enterprise Design Thinking Produces the Wrong Output for AI Strategy

Enterprise Design Thinking was built to solve a specific problem in product development. It is a legitimate methodology for that problem. Applied to AI strategy discovery, it produces the wrong output for structural reasons that have nothing to do with how well it is facilitated.

12 May 2026 ai-strategy enterprise-ai